In 2001, PEUGEOT created its Slovak subsidiary to sell and serve its own customers in Slovakia directly without an importer. I was to become the first sales and marketing manager of the local organization.
We needed to recruit our first team members, establish import and distribution processes, and engage in commercial actions in record time.
Needless to say, this was a fascinating experience for me. In two years, PEUGEOT became the second most sold brand in the country. A good sales and marketing team and a network of professional and motivated dealers were decisive in achieving this success.